Seo for Interior Designers

Attract high end clients to your website through google searches

In this guide, I

Searches for Interior Designers on Google increasing since 2016

Since 2016, homeowners in the United States have been using Google to find interior designer near them. As you can see below in the data from Google Trends, searches increased until the 2021-2022 COVID peak, then down in late 2024, and have been moving back up.

Demographics improve for interior design for many years

The following Consumer Lifecycle is from Harry S Dent, a leading researching in Demographic behavior. As you can see below, the majority of Luxury Home & Furniture pending is around age 42 to 58, with Vacation Home spending around age 63 at a much lower level.

As The Millennial Generation continues to reach their 40s, Google Searches for interior designers are going to increase for many years to come.

The About Page is More important than ever

When I started designing interior design websites in 2013, the page flow that most Clients took was: Home, Portfolio, Services, About & Contact.

But as High-End clients use websites more regularly and especially when they search on Google, the page flow is now as follows (you can see a real example in the data below) - Home, About, Portfolio, Contact, Services.

Professional Photos are Critical

Even if it is just one project professionally photographed, the interior design websites with professional photographs perform better.

Homeowners care about Google Reviews more than ever

Spending $100 at a restaurant, or $500 at a hotel still requires reviews. Hiring an interior designer, and spending tens of thousands, or hundreds or thousands of dollars make real-life Testimonials more important than ever. But simply putting them on your website is not enough. They need to be on Google, which is still the number 1 most visited website in the world.

Your Office Address is the most important element than Google Ranks

It is now very difficult, if not impossible, to rank for an area far from your primary office. A Los Angeles interior designer needs to focus on Southern California, not in New York or Miami, unless you have a second, physical office in those cities. Clients will often use the Google Maps.

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