Seo for Interior Designers
Attract High End clients to your website through google searches
Since 2016, more and more homeowners have been using Google to search for design firms for their home. In this guide, I’m going to cover the most common questions that interior designers, architects, and custom home builders ask about Google, AI & SEO search optimization for their website. As well as some more complex data, demographics, and statistics that I have uncovered by designing over 1200 websites for design firms, and worked with over 110 private SEO clients within the interior design, architecture, and construction industries in the United States.
Can I rank for more than one region?
In 2026, Google now requires you have a physical location within the area you want to rank, and it should ideally be a publicly-listed office address either at a commercial or home address. This is something that is unfortunate for most design firms that work from home, but it is a reality that we have to work with based on Google’s rules for indexing businesses in 2026. If you have more than one home or commercial office, then you can rank for multiple locations.
How often are people using Google for an interior designer, architect or custom home builder?
In most regions, clients are regularly using Google to find interior designers, architects, and home builders. As you can see in the graph below that is provided by Google Trends data, since 2016 homeowners in the United States have been using Google to find interior designer near them. Searches increased until the 2021-2022 COVID peak, then dropped down to a recent low in late 2024, and since then have been moving back up.
However, some regions in the United States are more successful than others for Google. To get an accurate analysis of your region to see how feasible it is to rank, please inquire for website options and I can run an in-depth analysis of your Metro region.
What will make my Google SEO ranking as effective as possible?
Aside from Technical aspects of SEO, there are things that real clients want to see, such as the following three items:
High quality photography of your best work.
A photo of you and personal information about you, like where you are based out of, your experience, your design interests, and anything that makes a good personal connection with your clients.
Client testimonials and reviews - more than anything clients want to see proof that you have successfully completed a lot of projects for other homeowners, and the more the better.
Having a publicly-listed Home or Office address has a significant impact on SEO ranking on your Google placement.
What about technical SEO & AI Techniques like Meta Tags, Headings, schema, and AI keywords?
There are many behind-the-scenes tools that are used to help your website rank for various keywords, especially smaller towns, cities, and neighborhoods, as well as unique services. In the website & SEO industry, there are things such as Heading Tags, Image & Alt Tags, Meta Titles & Descriptions, Schema Markup, and many other tools to place keywords, which we use to optimize your website behind-the-scenes.
THe Upcoming Millennial generation will drive more google searches for interior designers, architect & Builders
The following Consumer Lifecycle is from Harry S Dent, a leading researcher in Demographic spending patterns. As you can see below, the majority of Luxury Home & Furniture spending begins around age 42, peaks at age 47, and slows down until age 58, with final spending on Second Homes and Vacation Home around age 63 at a much lower level of spending, more similar to spending that occurs when buying a “Starter Home” at age 34.
As The Millennial Generation begins to reach their late 40s, Google Searches for interior designers, architects, and custom home builders are going to increase for many years to come and will peak as late as the year 2054, which means we have almost three decades of growth in the home industry coming up.
In 2026, a 47 year old was born in 1979. As you can see in the Birth Chart for the United States below, that means we’re barely just getting started in seeing the Luxury Housing boom for the Millennial and Gen Z demographics, which will continue to increase until the year 2037, slow down just a little, and the increase even more until the year 2054.
The reason I bring this up is because the work you do now to optimize your website and online presence for searches today can have many years of lasting impact online so long as people are still using the internet.
The About Page is More important than ever
When I started designing interior design websites in 2013, the page flow that most Clients took was: Home, Portfolio, Services, About & Contact.
But as High-End clients use websites more regularly and especially when they search on Google, the page flow is now as follows (you can see a real example in the data below) - Home, About, Portfolio, Contact, Services.
This means including a Photo of you and your team, and explaining more about you personally, has become more important in 2026 than ever before.
Professional Photos are Critical
Even if it is just one project professionally photographed, the interior design websites with professional photographs perform better. And clients are typically going to look at your very first project on your Portfolio page closely. So the first project you show on your website should not be your most recent project. It should be your largest, most impressive, most expensive project you’ve ever done, so that you attract more of the high-end clients you’d like to work with.
Homeowners care about Google Reviews more than ever before
Spending $100 at a restaurant, or $500 at a hotel still requires reviews. Hiring an interior designer, architect, or builder, and spending tens of thousands, or hundreds or thousands of dollars makes having real-life Testimonials more important than ever. But simply putting them on your website is not enough. They need to be on Google, which is still the number 1 most visited website in the world and especially for looking at business reviews.
Your Office Address is the most important element that Google Ranks
It is now very difficult, if not impossible, to rank for an area far from your primary office. A Los Angeles interior designer needs to focus on Southern California, not in New York or Miami, unless you have a second, physical office in those cities. Clients will often use Google Maps to find design firms near them, then look at Reviews, the website, and finally the Contact form to let you know about their project.
Inquire for Availability
To inquire for pricing and SEO availability in your area, fill out the form below.